Know Your Market

One of the first things founders must do is evaluate their market - but what does that really mean?  And how do you do it? Join GW's Office of Innovation & Entrepreneurship for this virtual workshop as they discuss the different components of market assessment, within the framework of NVC's judging criteria.

Topics will include: market sizing, trends, and forces; buying ecosystems; customer insights; and competitors.  

This virtual session is open to all members of the GW community, not just NVC participants. It will be recorded and posted to the NVC site.