Unlocking International Markets: Strategies for Scale-Up Success

Led by Christopher Engman, this event will focus on international growth strategies for scale ups with complex offerings in regard to the selection of industries and countries that can help support expansion. The workshop will provide concrete strategies for selecting stakeholders and crafting powerful messaging to increase sales success. It will cover the development of go-to-market models and cover marketing, social selling, sales, and KPIs. It will also cover the most common mistakes when expanding internationally and how to address them.

About the speaker

Christopher Engman, Author, Co-founder, Managing Partner - Megadeals Advisory

Christopher is a serial entrepreneur, investor, and two-time author. He owns or co-owns no fewer than 21 companies in SaaS and cleantech, including Retain24, Taxisystem (now KKR), Vendemore (now D&B), Megadeals, Minestorage, Forestcarb, and Qurator. He is also the founder of the world’s first account-based marketing company. In 2020, he co-authored the book ‘Megadeals’ with Johan Aberg.